Bank Fees Are Put to an End but Resentment Remains
Banks have stopped charging debit card fees to their customers, which is something that customers have worked long and hard for. However, after all the petitions and fights to end the debit card fees, these customers are less than satisfied with the outcome. Unfortunately, the fees are probably not going to end anytime soon and customers are just as irate as ever.
While many customers are intend on openly protesting, others have decided that they are going to protest in a more subtle way. They are just moving their money out of their bank accounts and putting it in credit unions.
This movement is something they have been considering for some time now. In a recent BBC article, Lorin Oberweger mentioned how she had been planning on moving her money out of her bank account for the past three years. Like many other customers, she wanted to put her money somewhere where big corporations had less influence. Credit unions provided that safeguard for her, in addition to offering lower rates.
According to a founder of a firm that specializes in delivering financial solutions to consumers, approximately a third of all people think about changing their banks. Historically, only about a tenth of customers ever take the leap to do so. That trend has changed in recent years. Over the past few years, twice as many people have left their banks due to raising fees or declining standards of service.
The Alite group conducted a survey of customers from the United Kingdom, the United States and France. They wanted to see what customers thought about their banks. This survey revealed that customers’ trust in banks dropped to the lowest level ever in 2009. Clearly, they have become even more frustrated in more recent years.
Plenty of things have taken place over the past few years that have caused the feelings of resentment that customers are experiencing. The banks may be coming to realize that customers are willing to limit their power. Bank of America tried to implement a new policy on charging customers a monthly fee to use their debit cards. The bank revoked the fee just over a month later.
However, customers have not limited the banks’ power to the point where they are going to be able to make a serious difference any time soon. According to Tim Pannel of Financial Marketing Solutions, it would take more than 40,000 customers joining the Bank Transfer Day group on Facebook before the banks got the message loud and clear. The banks are going to keep implementing these charges until customers decide to take a more definitive stand on the issue.
Consumers aren’t the only ones to start venting their frustrations over the banking fees. A number of small businesses are also starting to feel the pain as well.
Many Bank of America customers were outraged when the bank decided to implement a $5 usage fee on debit cards. Although many people decided to vent about it, the bank was rigid on its terms for a while. After a brutal uprising from its customers, Bank of America has decided to change its mind. This decision comes shortly after regulators have started calling for 